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2014 Press Release

LAED Press Release Sept 2014

FOR IMMEDIATE RELEASE
Love An Elder Day

For the third year running, at the request of Lifeforce in Later Years/LiLY, the NY State Assembly in June 2014 passed a resolution proclaiming October 1st to be Love An Elder Day in the state of New York, coinciding with the UN’s International Day to Honor Older Persons.

Older seniors, the fastest growing segment of the population, are absent in media, lack respect in our culture, and the vast majority are not living with family, but instead are alone. Through a strong and positive message demonstrating the vital role of neighbors and community action – in caring for the very old, Love an Elder Day gives needed attention to a burgeoning social crisis. In these times, when families often live hours away from oldest relatives and when our eldercare system is sub-optimal, the role of “community” and “simple acts of kindness” are proven to vastly improve the daily lives of the very old.

Love an Elder Day galvanizes individuals through schools, workplaces, houses of worship, and local groups, to take a positive action in support of community elders. The Love An Elder campaign has a track record of success in helping neighbors, caregivers, volunteer organizations, and elders strengthen physical and emotional ties to one another. Americans from coast to coast have posted their plans – from buying a dinner, calling an aunt, visiting a senior center, and more – on the Love an Elder Day website (LoveAnElder.org) and through the companion Facebook page and Twitter campaign (#loveanelder). A growing number of national and local New York organizations are making Love An Elder Day a centerpiece of their volunteer programming.

Here in New York City, LiLY, together with organizations including the Alzheimer’s Association of NY, New York Cares, DOROT, and UJA-Federation of New York, is getting the word out on social media and with an ad campaign. Bus shelters from Harlem to 34th Street are advertising Love An Elder Day, and 500 buses carry ads up and down the Broadway and Fifth Avenue lines. Retailers such as Zabars, Fairway and the West Side Market are distributing post-card sized handouts in customer carry-out bags. Sidewalk artist Hani Shihada created beautiful Love An Elder Day portraits after photographs of photographer Erica Lansner. One is located in front of Starbucks at 114th Street and Broadway and the other is drawn at 57th Street and Broadway. And FOX network is expected to once again air LiLY’s inspiring 30 second PSA video, visible on the LoveAnElder.org website.

Celebrations include a Gala Luncheon on October 1st at 107 West on Broadway, where Manhattan Borough President Gale Brewer will speak, and a Senior Health Fair and Concert at the Interchurch Center at 475 Riverside Drive, where LiLY’s founder and former CNN Hero Irene Zola will briefly speak. The town of Margaretville, NY will also come out this year to celebrate seniors at a Love An Elder Dance and Supper on October 11th. We hope our September visibility will spawn “simple acts of kindness” across the land.
Love an Elder Day is the brainchild of Lifeforce in Later Years (“LiLY”), a nationally recognized nonprofit based in Manhattan where the goals of Love an Elder Day are practiced every day: community members working locally to improve the daily quality of life and sense of belonging for our most vulnerable neighbors. LiLY currently has 90+ volunteers matched with 90+ seniors living at home in the Morningside Heights neighborhood, the eldest of whom is about to turn 104.
More information on Love an Elder Day, www.loveanelder.org.

Find us on FacebookLAED Press Release Sept 2014 and see pictures of some of our events, our seniors and our wonderful volunteers.

Follow us on Twitter: @loveanelder

*** Tel. 917-775-1199 ***

Email CharlotteKaplan@L-i-L-Y.org


For Immediate Distribution

September 9, 2013. Love An Elder Day

October 1st is now Love An Elder Day in New York, as proclaimed by Mayor Bloomberg. Coinciding with the UN International Day of Older Persons, Love an Elder Day is an opportunity for communities and the media to focus attention on the fastest growing group of Americans, those over the age of 80. In these times, when families often live hours away from oldest relatives, and when our eldercare system is not comprehensive, many must face dire challenges. But, LiLY is part of the solution.

Love an Elder Day seeks to galvanize people nationwide to engage with seniors through schools, workplaces, houses of worship, local government and with grassroots effort, create their own local infrastructure of companionship and assistance. The Love an Elder Day website provides suggestions for activities and curriculum to encourage everyone to get involved in the issues that plague our elderly neighbors, October 1st and every day.

Here in New York we will have a whole month of getting the word out with an ad campaign, LAED celebrations, including a Gala Luncheon, a cocktail party for our “Action Heroes” and a benefit concert. We hope our September visibility campaign around NYC will spawn additional events all over the city. As well, the small town of Margaretville, NY in the Catskills is piloting a LAED celebration, with events and an ad campaign.

Love an Elder Day has come to fruition under Lifeforce in Later Years (“LiLY”), a nationally recognized nonprofit based in Manhattan where the goals of Love an Elder Day are practiced every day: community members working locally to improve the daily quality of life and sense of belonging for our most vulnerable neighbors. LiLY currently has 90+ volunteers matched with 80+ seniors living at home in the Morningside Heights neighborhood, the eldest of whom is about to turn 103.

More information on Love an Elder Day, www.loveanelder.org.

Information and honors received by LiLY, www.lifeforceinlateryears.org

Find us on Facebook and see pictures of some of our events, our seniors and our wonderful volunteers: LiLY at Lifeforce in Later Years,

Follow us on Twitter: @loveanelder

Contact us at 917-775-1199

Email us at irenezola@L-i-L-Y.org


Press Release, 2012

Love An Elder Day – Community Celebrations of Our Oldest Neighbors

Description: Nationally recognized nonprofit puts the very old in the spotlight, offering neighbors and the media an affirmative model for responding to the rapidly aging population.

New York, NY. August 25, 2012. – Lifeforce in Later Years, Inc. is proud to proclaim October 1st as “Love An Elder Day” and offers the very old, their friends, neighbors, caregivers, and communities an exciting platform to celebrate each other. Recognizing the fact that the vast majority of frail and very old seniors are happiest when allowed to live in their own homes or the homes of loved ones, Love An Elder puts needed focus on how age-friendly communities and individual actions dramatically impact the quality of living for people over 80.

Launched in New York and coinciding with the United Nation’s International Day of Older Persons, Love An Elder Day is the first time the living members of the “Greatest Generation” have enjoyed coordinated recognition. Calling on neighborhood groups and individuals to get involved, the sponsor’s Love An Elder Day website (loveanelder.org) offers suggested individual actions, greeting cards, games, student and congregation member activities, and more to spur celebrations. In New York City, organizers will host day-of-service events and participate in local street fairs as well as a print ad campaign in the Morningside Heights neighborhood of Manhattan. Mayor Mike Bloomberg has given official proclamations in Love An Elder Day’s first year and planners hope to seed national events beginning in 2013.

Many seniors live alone, often far away from family or in nursing homes far from the public eye and from those who know them. For Irene Zola, AARP’s Inspire Award Winner for 2012, increasing the visibility of our seniors is the initiative’s ultimate goal. “In LiLY’s Morningside Village where seniors are matched with volunteer community caregivers, our elders are seen and heard. Did you know that without a helping hand, some seniors in apartment buildings here, with their heavy lobby doors, would not even be able to see the outside world? Simple acts of kindness mean a world of difference to an elder and through Love An Elder Day, more doors can be opened and more connections to care made,” says Ms. Zola.

Family and neighbors are an elderly person’s lifeline to doctors’ care, food, mobility, and perhaps most importantly fun, laughter, and emotional support. Love An Elder Day’s website at “LoveAnElder.org” offers users a variety of fun and easy ways to take action in support of the elderly from any location. New Yorkers are already supporting the initiative as “Love An Elder Day” action heroes, committing to do five pro-elder actions during the week of festivities, from September 30th – October 6th 2012.

Contact: Love An Elder is an initiative of Lifeforce in Later Years (“LiLY”), a 501c nonprofit New York State corporation), dedicated to improving the quality of life for the fastest growing group of Americans, those over the age of 80. For more information or to schedule an interview with Irene Zola, contact 917-775-1199 or irenezola@loveanelder.org. Visit LoveAnElder at loveanelder.org, facebook.com/loveanelder or twitter.com/loveanelder.